Elevating Performance Through Expert Instructional Design

Hi, I'm Wendy.

I've spent over 30 years in visual communication — long before "instructional design" was even part of my vocabulary. I built my career at Discount Tire, where I spent two decades creating training content, multimedia, and visual communications for one of the largest tire retailers in the country. Somewhere along the way I realized what I loved most wasn't just making things look good — it was making people better at their jobs.

That realization led me to instructional design, and I haven't looked back.

Today I run Learnovation Consulting, where I work with organizations to design learning experiences that actually move the needle. Not checkbox training. Not slide decks with a quiz at the end. Real, strategically designed programs built around what people need to do differently — and measured to prove it's working.

I bring a visual designer's eye, a strategist's mindset, and 30+ years of knowing that how something looks is never separate from how well it works.

If that sounds like what you've been looking for, let's talk.

A woman with short, wavy red hair and glasses, smiling, wearing a floral dress with a necklace and pendant, against a pink background.

Sound Like What You’ve Been Looking For?